Let's Design your western Luxe Story
WESTERN FASHION • HAT BAR • WESTERN INTERIOR & STYLING
INTRODUCING Branded Spaces by Joelle
Branded W style for your life & home ⊃⊂
Branded Spaces by Joelle is the interior styling arm of The Branded W & Co., created by Western fashion stylist Joelle Tafoya. Known for blending Western luxury with island soul, Joelle now extends her signature aesthetic beyond fashion transforming interiors with the same warmth, texture, and storytelling that define her brand.
What I do at The Branded W & Co.
- Western Fashion Styling: lookbooks, shoots, brand collabs, NFR styling.
- The Branded W & Co. Hat Bar: luxury custom hat bar for events & weddings.
- NEW!! Branded Spaces by Joelle: Western Luxe interior styling for homes & businesses.
Signature: neutral modern ranch meets island soul — old wood, leather, linen, and a touch of metallic bronze.
About The Aloha Cowgirl
The Aloha Cowgirl is my personal brand and point of view, a celebration of paniolo heritage and modern luxury. What began as Western fashion styling grew into The Branded W & Co. Hat Bar and now Branded Spaces by Joelle, extending the same look + feel into interiors across Hawai‘i.
I design spaces and stories from a custom hat brim to a living room wall with the same care: natural textures, honest materials, and details that feel lived-in and loved.
Signature Aesthetic — Western Luxe
- Palette: ivory, sand, saddle brown, blacks, metallic bronze accents
- Materials: old barn wood, wood, leather, linen, horseshoes
- Mood: modern ranch, rustic ranch grounded, elegant, welcoming
Services
From your closet to your home one cohesive story.
Fashion Styling
Editorial and brand styling, NFR looks, wardrobe curation, on‑set direction, & lookbooks.
- Personal & brand shoots
- Campaign styling
- Event & red‑carpet looks
The Branded W & Co. Hat Bar
Luxury custom hat bar services for weddings, events, & pop‑ups across Hawai‘i and beyond.
- Cashmere wool hats starting at $200
- Event activations & VIP experiences
- Education on ethical adornments
Branded Spaces by Joelle
Western Luxe Interiors — styling homes, rentals, and boutiques with modern ranch warmth.
- Mini Refresh consults
- Room Restyle & installs
- Home decor styling
Starter Packages
Simple, transparent, and tailored.
Mini Space Refresh $300
Mood board, color palette, shopping list (virtual or in‑person consult).
Room Restyle - $600
Concept board, layout suggestions, sourcing, and a styling day.
Western Luxe Makeover — $1,200+
Full concept, 3D mock, sourcing, coordination, and install.
How it Works
- Quick discovery call (15 minutes)
- Concept & mood board approval
- Install day & reveal
Service Areas: Kaua‘i & statewide by request; virtual available.
Let’s design your Western Luxe story
Fashion, Hat Bar, or Interior Styling — start here.
Tell me a bit about your project and timeline, and we’ll map the next steps together.
Email thealohacowgirl@gmail.com
Contact
Email: thealohacowgirl@gmail.com
Instagram: /@thebrandedwandco
Location: Kaua‘i, Hawai‘i
Prefer DM? Message me “INTERIORS” or “HAT BAR” and I’ll send booking links.
© The Aloha Cowgirl — The Branded W & Co. • All rights reserved.
Branded Spaces by Joelle — Western Luxe Interiors.
The Hat Bar
Craft a hat as unique as your journey. At The Branded W & Co. Hat Bar, we invite you to design a custom cowboy or cowgirl hat that reflects your individual style and spirit.
From hand-selected materials to expert shaping and custom adornments, our Hat Bar offers an array of premium elements to bring your vision to life.
Customize Your Hat
Personalize every detail with an array of curated embellishments:
• Hat Shaping – Professionally molded to your preferred style
• Ribbons & Hat Bands – Choose from a variety of textures and colors
• Charms & Hat Pins – Timeless accents to reflect your personality
• Branding & Burn Work – Custom imprints for a truly one-of-a-kind piece
• Floral Arrangements – Elegant bouquets to complement your aesthetic
• Chains & Feathers – Distinctive details for a signature look
Laser Technology (New)
Exceptional Craftsmanship & Materials
Our collection features premium cowboy hats in a range of materials and sizes:
• 100% Beaver Felt – The finest quality for ultimate durability and luxury
• Beaver-Mixed Wool & Cashmere Wool – A balance of softness and structure
• Australian Wool & Blended Wool – Timeless craftsmanship for everyday wear
• Available in Sizes 6 ¾ to 8
Whether you’re embracing heritage, adventure, or a bold new style, The Branded W & Co. Hat Bar is here to bring your perfect hat to life.
#FindYourWest – Your story starts here.
Boot Branding
Customize your Cowboy Boots
A mark of authenticity, a symbol of heritage. Our Boot Branding service allows you to personalize your boots with custom designs, initials, or signature emblems. Using precision branding techniques, we create lasting impressions that reflect your individual style and story. Whether honoring tradition or making a bold statement, your boots will carry a distinction that’s uniquely yours.
